Ever since the Industrial Revolution began in the 18th century, technology has greatly increased. Artificial Intelligence (AI), machine learning, and automation are having a profound impact on all industries. Every time you decide to search something such as automated packing for example in your browser, the search engine shows the most relevant content tailored to your search. Like the grueling employment pattern witnessed during the initial stages of the industrial revolution. We will go through a similar adaptation that will pave a way for an improved standard of living.
We all have heard about robots and their impact on the workforce, but here in the SEO world, AI has also been assuming new roles. Programmatic technology and predictive analysis have been in use for years. While some aspects have never changed, such as meta titles, meta tag optimizations, keywords, and link building, SEO has evolved a little more than when it came to mobile optimization, user experience, and social media marketing. But a big change was noticed when Google introduced RankBrain in 2016. Since then, SEO has been changing a lot with Artificial Intelligence and Machine Learning algorithms making tremendous improvement in improving the relevance of content for the searcher. For those of you looking for one such domain that tends to your site’s needs, HostPapa is a quality host that can help you boost your SEO rankings.
It is fair to ask the question, “Are robots a threat to SEO professionals?” let’s find out:
Robots or Artificial Intelligence are already handling some of the SEO tasks performed by humans. Computers can write your ad copy for you, suggest content topics based on keyword research of competitors and more. Once the strategy and intent to produce the decided content is finalised, several activities are involved in the SEO process. An essential part of SEO is monitoring the results, learning, testing new approaches and repeating. Most of these activities could be automatized and scaled with the support of the Artificial Intelligence and Machine learning model.
AI Impact on SEO
- Visual Content
Just link how content writers learn to optimize keywords and headings, visual artists will have to start thinking about SEO when creating content. Such as descriptions, tags, length of the video or clip and more. Google has become better at analyzing visual content because they don’t just favour YouTube videos in search results.
- Quality and Relevance
Uploading quality content has always been important whether a content writer or a visual artist. As Google’s AI attempts to understand the context of content on websites, it’s time to focus on adding real value to your blog post. Focusing your website on a single topic will definitely help your relation with RankBrain as it will learn the niche you’re in. By narrowing your competitive pool, your website will be compared to others with similar content and you’ll have higher chances of getting online foot traffic.
- Link building
To improve your link relevance, your backlinks should be from similar or same, industry or category as your site. By simply being more selective with your backlinks, which means SEO marketers should see quality and relevance. Just like restricting your content to a specific topic or industry, you need to restrict your links too.
- Mobile friendly
When Google announced that mobile-friendly sites are important if you want to rank higher, it opened doors to a brand new market. If you think SEO is only for computers? Then think again. According to a Google study, 40 percent of searches are now mobile, and more than one in four users only use a smartphone on an average day. You can risk missing out on your potential customers who use mobile devices if you aren’t optimizing your brand to reach people on all platforms.
Adopting new technology is different for each of us, partly to enhance services or to remain competitive. SEO is extremely time consuming and AI or robots can definitely provide support where we need it so we can do the human-only jobs that much better. Humans will always be needed to control robots because humans created them. We are the source of information from which they learn. In SEO, AI could be more like a support than a replacement because humans are needed to do certain jobs like monitor the information received from the AI.
So, are robots a threat to SEO professionals? I think they do stand a chance to take over some parts of the work, but I don’t necessarily feel it’s a bad thing. It will definitely help determine what is best for your clients and enhance our services.
